
We do SEO2Copywriting2 Consulting2
SEO, GEO, and Copywriting Agency
The Hanna Smith Agency is a full-service SEO, GEO, and digital marketing agency based in Cape Town. We help businesses rank on the world’s most popular search engines and LLMs.
WELCOME TO The Hanna Smith Agency
Why you should invest in SEO, GEO, and Organic Social Media Strategies
In the digital age, organic strategies such as Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO), and organic social media play a vital role in shaping business success. These strategies are not merely about increasing visibility but are crucial for building a sustainable and trustworthy brand online.

No.1
Cost-Effectiveness
Unlike paid advertising, organic SEO and social media strategies require a more significant investment of time rather than money. They offer a long-term return on investment, as the content continues to drive traffic and engagement over time without the need for continual financial outlay.
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No.2
Building Trust and Credibility
Users tend to trust organic search results and content more than paid advertisements. High rankings in search results signal to users that a site is a reliable source of information or products. Similarly, engaging organic content on social media platforms helps build a community and trust among followers.
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NO.3
Improved User Experience
SEO involves optimising a website not just for search engines but for a better user experience. A well-optimized website is more navigable and user-friendly, leading to higher engagement and conversion rates.
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NO.4
Targeted Traffic
By using keywords and content that aligns with the user's intent, businesses can attract more qualified traffic through search engines. This means that the visitors arriving at your site are more likely to be interested in your products or services. Similarly, organic social media allows businesses to reach their target audience more effectively through engaging content and hashtags.
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No.5
Sustainability
The benefits of organic strategies are more sustainable over the long term. While paid campaigns stop the moment funding is pulled, organic strategies like SEO and social media engagement continue to generate traffic and leads over time.
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NO.6
Brand Authority and Thought Leadership
By consistently providing valuable content through SEO and social media, businesses can establish themselves as authorities in their field. This not only helps attract more business but also builds a loyal customer base.
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What we do
How we work
All projects start with a comprehensive SEO Audit.
- Comprehensive SEO Audit
- Keyword Research
- On-Page Issue Handling
- Competitor Research
- On-Page Content Optimisation
- Backlink Building (available on select plans)
- Ongoing SEO Maintenance
Why you should choose us as your SEO Agency
SEO is what we do, it's not an add-on to other digital marketing services. When you sign up for an SEO package at THSA, your project is in the hands of copywriters and partner developers who specialise in this field.
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no.1
Digital Marketing Pitfalls
Have you ever felt let down by digital agencies that pledge great results but fall short, or perhaps implemented strategies that inadvertently led to search engine penalties? Have you received reports that spotlight positive statistics, or encountered agencies quick to attribute underwhelming performance to algorithm changes? While the nature of SEO and paid advertising are inherently unpredictable, these challenges are not unbeatable.
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No.2
Ethical Digital Success
At The Hanna Smith Agency, we acknowledge that there isn't a magical formula guaranteeing instant campaign success. Success in the digital landscape demands patience, consistency, a refined skill set, and a commitment to ethical practices- not shortcuts.
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No.3
Commitment to Excellence
We hold ourselves to the highest ethical and professional standards, not just because it’s good for business, but because we value the trust and the opportunity you give us with each project. Your success and growth fuel ours, and we approach every project with gratitude, dedication, and a commitment to reaching your goal.
What our partners say
Liz Tsikkos is a remarkable professional who consistently demonstrates the highest levels of politeness, patience, and professionalism in her work. Her attention to detail and fact orientation is truly impressive. Liz's vast knowledge and collaborative nature make her an invaluable asset to any team. She excels in managing projects with precision and efficiency, always delivering outstanding results. – Hein du Plessis, Brand New
Fun Facts
the number of websites on the internet exceeds
Google processes over
searches every day
Over
people worldwide are active on social media
1
Google currently has 90.83% market share of the search engine market worldwide
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49% of marketers report that organic search has the best ROI of any marketing channel
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Nearly 24% of marketers are exploring updating their SEO strategy for generative Al in search (e.g. ChatGPT, Gemini, Claude)
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High-quality content, page experience and links ranked as the top 3 ranking factors of Google’s search results
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Google organic search is responsible for 57.8% of the world’s web traffic
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46% of all searches on Google are for a local business or local service
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60% of users claim that they discovered a new company or product when searching on their smartphones
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21% of searchers click on more than 1 search result
Latest Articles


Learn SEO with Liz
A Writer’s Guide to Surviving the AI Revolution, Upskill and Stay Relevant with On-page SEO by HANNA SMITH.
Use your copywriting skills to fill a need for SEO specialists who have a background in writing and marketing.
Who is this book for?
This book is for anyone who wants to learn how to implement good on-page SEO practices, write engaging copy and stories that sell, as well as writers who would like to upskill and stay relevant in the AI revolution.


























