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The Hanna Smith Agency

Get your brand cited, recommended, and discovered by AI search engines

Generative Engine Optimisation

GEO is no longer optional. Google’s AI Overviews now reach approximately 2 billion users each month, ChatGPT has 800 million weekly users, and Perplexity handles hundreds of millions of queries monthly.

Generative Engine Optimisation

Generative Engine Optimisation (GEO) helps your brand achieve more visibility when customers ask AI what to buy and who to trust.

Where traditional SEO focuses on ranking among search results, GEO focuses on earning visibility inside AI-generated answers, often where only a small number of trusted sources are mentioned.

The time is now. Don't wait.

Trust takes time to build

AI search engines look for consensus across the web. They don't just read your website; they look for your brand on community and industry forums, and news sites.

Earned Media Lag

Securing independent reviews, expert quotes, and digital PR mentions requires active outreach and organic growth, which inherently takes months to scale.

Consistency Tracking

AI algorithms reward sustained topical authority. They look for brands with a proven track record of reliable information over time, rather than a sudden burst of new pages.

Influence customers earlier in their decision-making

People are increasingly using AI to compare options, ask for recommendations, and make choices before visiting a website. GEO helps your brand appear at this important stage.

Generative Engine Optimisation
Answer Engine Optimisation
Search engine Optimisation
Reputation Management

SEO vs GEO

Traditional SEO
Generative Engine Optimization (GEO)

Goal

Ranking on SERPs

Get cited in AI answers

Success Metric

Position & CTR

Citation frequency and share voice

Key Authority Signal

Backlinks

Citation authority from earned media

Results Format

List of links

Synthesized conversational answer

Domains Shown

10 per page

2-7 per response

Is SEO still relevant?

YES! Traditional SEO is the foundational base that makes Generative Engine Optimisation GEO possible. 

  • Generative AI features on Google Search are rooted in their core Search ranking and quality systems.
  • LLMs prioritise credible, authoritative sources when synthesising conversational answers. High SEO standards, such as earning strong backlinks, establishing domain authority, and demonstrating expertise, directly signal to AI models that a brand is a trustworthy citation candidate.
  • Both disciplines reward high-quality, expert-led, people-first content.

How we optimise your content.

Get Discovered.

Our clients are already being discovered in AI Search Engines. Get in touch with us to see how we can do that for your brand too. 

Contact Liz
On a SEO and Social Media side, Liz Tsikkos assisted us with extreme professionalism and no one would contest that our event was the talk of every town all across the country since the news became public.
Julius EitnerExecutive Producer and Owner of
Steve Doen Productions
Julius Eitner
Liz Tsikkos is a remarkable professional who consistently demonstrates the highest levels of politeness, patience, and professionalism in her work. Her attention to detail and fact orientation is truly impressive. Liz's vast knowledge and collaborative nature make her an invaluable asset to any team. She excels in managing projects with precision and efficiency, always delivering outstanding results.
Hein Du PlessisBrand New
Hein Du Plessis
You boosted my confidence constantly. Made an effort to contact me out of your own, gave advise without expecting anything in return form me! You bowl me over! The comments and guidelines you gave me on my script gave me new way of looking at screenwriting – I have grown so much! Thanks and thanks again.
Annette Jansen van Vuuren
Annette Jansen van Vuuren
Liz, I passed your comments to my producer and he was very happy with your input! Annette – script submission to SABC2
Annette Roux
Annette Roux
Inspirare Academy would like to thank you, Liz, for helping us find our words when we could not find them. You hit the nail on the head every time. Thank you for your professionalism and for keeping me on track and reminding me of deadlines. You guided me through my own thoughts and kept me on topic when I lost my train of thought. You are a really talented writer. I will recommend The Hanna Smith Agency for all your Social Media Content. Rachel Blignaut Managing Director
Inspirare Academy
Inspirare Academy
I am amazed at how some writers needs a trillion words to describe a single striking moment. And others need but a few words to solicit a million emotions. Liz does this. The story is singularly simplistic but packs a wallop. It speaks not only to the heart but to the sole purpose of the soul. It speaks to justness. Not superficial justice – but justness. The short story indeed transcends the immediate characters and one quickly gets entangled with much more emotions. Profound in its simplicity. ‘Melanie said. But I guess you already knew that.’ Hopefully Liz will send more stories our way!
Jan-Ad Stemmet
Jan-Ad Stemmet
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